The Game Awards

The Game Awards is the world's largest gaming award show, with voting open to fans worldwide and tens of millions watching the live broadcast. We partnered with The Game Awards team and OnRepeat Studio to redesign and rebuild the website ahead of the show, refreshing the full experience while keeping it fast and secure through nominations, voting, and the live event.

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Fresh New Look

We knew the site had to hold up through every major spike: nominations, the reveal, and the live show, when millions of fans would be hitting the website at once.

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Massive Site Traffic

We started in an existing codebase, so the first step in development was mapping its structure before building on top of it.

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Inherited Codebase

The website received a bold, prismatic makeover, with the entire site redesigned in a new glittering orange style, applied across every page.

We partnered closely with OnRepeat Studio to refresh every page. After a thorough discovery of the previous codebase, we created a structured release schedule to guide development ahead of critical milestones.

We reused the headless WordPress stack built on ReactJS and GSAP, hosted on Google Cloud Platform for scalability. Pages were released in controlled batches to reduce risk and isolate issues, delivering a smooth, interactive experience that performed reliably during peak event traffic.

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Digital product studio built for modern brands

OnRepeat Studio focuses on strategy, UX and UI design, and development to create thoughtful digital experiences. They collaborate with brands to design and build scalable websites and digital products that balance performance with usability.

• LocationLondon

• Worked togetherSince 2022

• Agency TypeBrand design & Creative Studio