Direct 2 Care

Direct2Care is a virtual healthcare innovator offering a telehealth app on Android and iOS. We led a structured transition from their previous reactive agency model to a sprint-based process, improving operational efficiency and enabling their team to focus on growth, marketing, and long term product development.

Complex Development Transition

We smoothly transitioned from Direct2Care's previous agency, focusing on a strategic and respectful approach.

Unintuitive User Onboarding

We targeted the app's onboarding process, aiming to enhance user experience and reduce friction points.

Infrastructure Complications

Our focus was on optimizing the HIPAA-compliant app's infrastructure, extending beyond its MVP framework.

MVP Stability

The initial MVP was unstable due to significant environment mismatches affecting production and users.

We implemented a structured sprint schedule with defined milestones to guide a seamless development handoff. A new communication protocol with regular syncs established clarity, improved visibility, and aligned future product planning while stabilizing the MVP for consistent day to day operations.

We aligned development and production environments to ensure uniform releases and adopted sprint based development for improved efficiency. The Find Me lookup feature simplified onboarding, streamlined registration, and significantly increased engagement while supporting a forward looking roadmap built for scalable growth.