7 Cedars

White Rabbit Group partnered with Defero to migrate 7 Cedars from MODX to a streamlined multisite platform. We preserved brand consistency while introducing a custom CMS payment plugin that improved security and staff workflows. The result is a scalable foundation built for modern hospitality growth.

Outdated Platform Architecture

The existing MODX setup made content management cumbersome and updates time-consuming.

Complex Multisite Requirements

Selective domain separation required precision without disrupting guest experience.

Security and Payment Processing Gaps

Staff needed a way to process payments securely without exposing sensitive gateway credentials.

Performance and Speed Limitations

Load times across properties ranged from slow to painfully slow, impacting user experience.

We executed a phased migration, moving Casino and Golf sites to a centralized multisite platform. This created scalable infrastructure while preserving each property’s identity and giving 7 Cedars stronger content control across domains.

We built a custom CMS payment plugin that allows secure transaction processing without exposing credentials. We also optimized performance, integrated key tools, and improved SEO and accessibility to deliver faster, more cohesive guest experiences.

Strategic and performance driven digital agency

Defero is a full service digital agency that blends strategy, creative, media, and technology to drive measurable growth. They partner with brands to deliver integrated marketing solutions, from paid media and analytics to web development and performance optimization.

• Location: Phoenix, Arizona
• Worked together: Since 2023
• Agency Type: Integrated Marketing